Enhance a global multi-cloud event experience while creating animations to represent rich technical topics in simplified ways.
To broaden VMware Explore’s global impact, we designed and produced a series of thematic animated videos for live audiences in California, Dubai, Barcelona, and Tokyo.
The animated elements included titles, themed chapter intros, a dynamic opening experience, event-themed backgrounds, and supporting video creative.
Distill months of research, development and hours-long presentations into animated vignettes, introducing and instilling confidence in each VMWare presenter.
Design each creative piece to adapt to various languages, aspect ratios, and frame rates for an international audience.
Deep knowledge of the topics and close collaboration with VMware experts during early creative development were critical to the project's success.
We saw the importance of text-free animations that transition smoothly and communicate technical ideas, making them suitable for multilingual audiences.
From the VMware team's collaborative napkin sketches to compelling animated visuals with rich business value.
Research and ideation workshops with VMware experts gave us a solid grasp of topics like Edge Computing and Multi-Cloud Apps. This collaboration led to the selection of visuals that resonated with internal teams and successfully conveyed VMware's complex business to an informed audience.
Through the lens of the customer.
Through the Customer Lens
Architecting Cloud Smart
Build and Operate Cloud-Native Apps
Accelerate Cloud and Edge Transformation
Empower and Secure the Hybrid Workforce
VMWare — Software Engineer
Combining animated vignettes highlighting each presenter’s work and creative visuals with strategic intent, we transformed VMware Explore into an immersive and visually unified global event.
