Help Facebook creators make more engaging content with Professional Dashboard.
To increase the adoption of Facebook's Professional Dashboard, we planned, structured, designed and produced 40 educational videos covering key features and definitions. These animated videos clarified the information, empowering creators to improve their content and engagement strategies.
Our creative strategy aligned with the product launch and ensured the design would adapt to future interface changes.
A comprehensive library of colourful, eye-catching, motion-based assets was developed as a critical resource for design and animation teams.
Many content creators don’t fully utilize the Professional Dashboard because they’re unfamiliar with its features, which limits their ability to track performance and make the most of advanced tools.
The strategic content rollout clarified the dashboard’s use and provided a blueprint for creator success.
The suite of animation assets makes creating additional educational and product videos for the Professional Dashboard more efficient and flexible. The assets can be adapted across platforms, significantly improving user engagement and content quality.
The educational resources enhanced user engagement and content quality. By giving Meta a blueprint for animated assets, script formats, and organizational tools, we’ve established a solution that benefits current and future educational videos. This ensures that creators can effectively engage with and learn about the features of the Facebook Professional Dashboard.
