From Audiobooks to Audio Entertainment Powerhouse
Partnering with Thinkingbox and supported by endorsements from Kevin Hart, Rick Lewis and Seth Godin, we launched a transformative campaign to reposition Audible from an audiobook provider to a full-fledged media and entertainment service — highlighting Audible's expanded offerings, such as a streamable content library and podcast access, to a younger, more dynamic audience.
With its expanded services, Audible aimed to give new meaning to its iconic tagline, “This is Audible,” in a dynamic campaign highlighting its evolution and showcasing the platform's new features through engaging performances by Kevin Hart, Rick Lewis, and Seth Godin.
We launched three animated social media campaigns—'This is the new Audible,' 'The Plus Catalog,' and 'All in One Place'—featuring custom music and sound design with endorsements from Rick Lewis, Kevin Hart, and Seth Godin. An expanding “book wall” highlighted Aubile’s extensive content library while bold yet fluid movements enhanced a compelling auditory experience, immersing viewers in Audible’s unique world of sound and storytelling.
Audible’s campaign turned every touchpoint into an immersive journey through sound, animation and storytelling. Dynamic visuals, the clever use of a constantly expanding “book wall,” and curated audio experiences showcased Audible's vast content library, driving user engagement and strengthening brand recognition.
