Stand out amidst fierce competition on national TV, radio, online and social channels by creating a super-hero-inspired story universe.
Alpine Credits is an iconic Canadian brand known nationwide for its speedy loan approval and memorable jingle featured in radio and TV spots.
In collaboration with Mason Marketing Solutions, we launched a comprehensive campaign across TV, online video, out-of-home, and radio channels to carve out a distinct identity in a market crowded with aggressive U.S. competitors.
This campaign was designed to maintain nostalgia and brand recognition while refreshing the company's visual positioning with animation, ensuring relevance for the next 2-3 years and highlighting Alpine Credits' unique loan solutions.
Maximize customer acquisition, boost retention, and increase brand awareness.
Research showed that homeowners aged 35-60 choose Alpine mainly for debt consolidation, home renovation, and business loans. This insight guided campaign messaging, emphasizing how Alpine supports customers in realizing their financial aspirations.
Using Saturday morning-style hand-drawn animations to evoke nostalgia, we brought a universe of financial superheroes to life.
Our international team coordinated scriptwriting, character design, illustration, animation, and custom music to craft a cohesive and impactful campaign. The rich superhero characters and universe offer ample opportunities for creative expansion.
Introducing a team of three animated superheroes, the campaign tells a superhero-themed story where each character represents Alpine’s core services. These heroes embody the strength to overcome financial challenges, reinforcing the brand’s mission to offer fast and easy home equity loans.
Each hero was designed with specific attributes relating to the area of business they represented.
Featuring the Business Loan Hero
Power: Super Speed
Personality: A quick, confident hero who loves the thrill of fast results and lending a hand.
In addition to our main characters, a series of supporting cast members were designed to represent archetypal customers.
During drive time, the radio spots gave each superhero character a voice, allowing them to develop distinct personalities, humour, and relatability.
With a growing library of over 20 spots, the radio universe seamlessly connects to the TV and online campaigns through a newscaster character who reports on breaking superhero news, including first-hand hero sightings and up-close interviews with our heroes.
Out-of-home ads use custom assets from the superhero universe.
The Alpine Credits campaign redefined the financial services market using a fun, engaging and animated approach to storytelling that differentiated the brand, captured diverse audiences, and built strong customer connections. Designed to evolve with business needs, the campaign used flexible storytelling across TV, radio, social media, and outdoor ads to ensure long-term engagement and brand loyalty, showcasing the impact of innovative, narrative-driven marketing.
