It’s An All Out Race to Video Content – But Why Are We Running?

Some are ready, others are scrambling, and the rest are just trying to launch unique cannabis content that will achieve their goals.   The industry is buzzing with content creation and test-trials of campaigns created according to very grey, semi-enforced regulations. Trying to “stand out” ... read more


A buzzing industry that hasn’t even gained its footing yet – cannabis has already transformed a strictly medicinal field to a playground of spirited young brands fighting to stand out. The harsh reality is that the industry is riddled with proposed restrictions that are seriously damaging (i... read more


Being creative is hard when you’re haunted by a myriad of proposed rules and possible constraints, so how do people overcome the impossible when it comes to branding the un-brandable? We rounded up our favourite campaigns that are totally outside-of-the-box while hitting the creative nail right on... read more

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Video Mythbusters: Everything You Thought Was A Lie

  Meet my friends Martha and Sam – Martha is a marketer and Sam runs a start-up. While I’m definitely cool enough for real friends – these are my theoretical ones and they have the same challenges you might face if you own your own business, run a start-up or control the marketing... read more

Mcdonalds Client Video

Shaping the digital menu board experience for McDonald’s

On Wednesday, December 9th, McDonald’s opened its first standalone McCafé outlet at Union Station’s York concourse area and By the Booth was part of the video production process to get this global brand ready for launch. By The Booth was hired to create video assets for all menu board content. ... read more