Sunlife Financial increased product memory recall by 15% with a whiteboard video series.
Do you know that surprise releases dopamine? Getting and holding attention, putting people in a good mood, and triggering pleasure chemicals through surprise –these account for the incredible product memory recall of our whiteboard videos. By the way, we also did this in English, French and Mandarin!
“Normally you have to work incredibly hard to get 5, maybe 10 percent increase in any kind of behavioural measure like that. Simply by animation you’re seeing a 15 percent increase.”