Plan Canada urges us to rally behind girls

Another successful production working with Isobar and DentsuBos! By The Booth handled the editing and managed the post production; including the creation of a fully CG stadium and animated crowd simulation. The post production process involved keying each shot to remove the actors from the green screen background, tracking each physical camera in 3D space and then modeling, texturing and simulating a fully dynamic and reactive crowd. Making waves through social media and broadcast, this spot showcases the plight of young women in the developing world, and how rallying behind them can make a difference.
When given a chance, girls can lift themselves and their communities out of poverty.

Behind the Scenes Stills

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