This award winning story shows how Nulogy’s software allows brands to bring personalized products to consumers more intelligently.

AGENCY By The Booth
Nulogy passionately creates software that enables some of the world’s leading brands and their suppliers to bring personalized products to consumers – quicker, safer, and more intelligently. When it came to telling their brand story they trusted By The Booth to convey these complex ideas in a strong visual language that would capture the attention of their customers. We were asked to develop a creative approach that would appeal to executives within brands, co-packers and third party logistics companies. In addition, we were asked to highlight specific product features, demonstrate global scale, and to position Nulogy as a leader in providing software and services that leverage cloud technology and network federation. All of this had to be done in under 2 minutes with an emotionally driven narrative. To achieve this, we created a number of story options and together with the Nulogy’s marketing team agreed on the best approach. We crafted a script, organized the production, and had a lot of fun creating original graphics and a musical score that would help bring emotion to our beautifully shot footage.
“Throughout the process they were great advisers on various decisions. We are very happy with our final product and feel that it’s going to be an asset in our business and brand development.”

– Kevin Wong, Nulogy COO


 Behind The Scenes

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