Emotionally driven.

By The Booth
Green World Lumber is a hardwood lumber distributor that specializes in supplying sustainable plantation grown mahogany to Canada. We were asked to produce a beautiful and emotionally driven video that would express their passion for environmentally friendly lumber while highlighting key product benefit.
We decided to celebrate their craftsmanship and love of working with their hands by centering the story on the builder and their work. Everything in the production of this video, the music, lighting and shot selection all lead to the moment of pride the builder finds in working with this sustainably sourced product.


Behind the scenes

Video Stills

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  • Creative that Moves

    Phone: 416 569 9681