Emotionally driven

Green World Lumber is a hardwood lumber distributor that specializes in supplying sustainable plantation grown mahogany to Canada. We were asked to produce a beautiful and emotionally driven project that would express their passion for environmentally friendly lumber while highlighting key product benefit.
We decided to celebrate their craftsmanship and love of working with their hands by centering the story on the builder and their work. Everything in this production, the music, lighting and shot selection all lead to the moment of pride the builder finds in working with this sustainably sourced product.


Behind the scenes

Project Stills

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