By The Booth & friends showcase the art of food
This charming collaboration with shooter Sandy Nicholson and Chef Brook Kavanagh goes beyond the archetypal recipe video – it highlights the mood and art of creating food rather than focusing on the instructions. Using concept sketches and meticulously hand drawn titles (all developed in-house) as a style guide for the project’s art direction, each scene was carefully framed making every shot unique. This creative experiment was successful in awarding By The Booth the opportunity to shoot and produce a series of recipe projects for Sobey’s.
PS: no need to go looking for more river stones for your pantry because “Fermented Beets” was the only recipe that contained rocks.