Using motion to explain the Countertax process

Countertax approached By The Booth with the creative endeavour of producing a motion design driven explainer project of their latest proprietary software, CounterMeasure™. Our challenge was to clearly communicate an application that had no interface and only existed as spreadsheets and complex charts.

Carefully curating and collaborating on the project’s storyboards with Countertax, multiple styleframes were drafted using the company logo as a figurative representation of their objectives – the goal was to conceptualize their process in a manner that was easy to comprehend. The overall project was enhanced by the use of their brand colours, as well as sound design which complemented the clean visuals.
Telling stories through metaphors

By The Booth helped get the Countertax brand moving. We developed a metaphor based visual that helped communicate the function of the application to its users, proving that a bit of motion design can provide a creative solution to telling any company story.



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