MetaDesign & By The Booth walk a mile in Biion shoes
In collaboration with MetaDesign, we helped Biion showcase their line of stylish footwear in a cool yet sophisticated spot. The production was developed from Meta’s concept of wanting to highlight the collection which is suited for an array of lifestyle activities, like cruising through the 6ix in a Lambo. The 2-day shoot was entirely filmed using natural light, helping the crew move and set up scenes swiftly with a special focus on the 360 dolly shot of a golf swing in action. The project’s final shot of Biion’s multiple shoes on rotating display was shot in-house with the help of a turnstile and a simple lighting set up – 50 pairs and several dizzying hours later, the project closes out with a snazzy logo reveal.
an array of lifestyle activities, like cruising through the 6ix in a Lambo!Adding to the already unique production, the final edit was jazzed up with some original music, rhythmically married to the visuals. Together, MetaDesign and By The Booth walked a mile in Biion shoes successfully collaborating to showcase the perfect pair (or two.. or three..) for any occasion.