Carta WorldWide is the international leader in digital transaction technology.
AGENCY By The Booth
Carta’s primary audience for this story was investors, bank executives and managers age 30-35 in mobile payment development. Carta’s goal was to showcase itself as a technology leader in the emerging mobile transaction ecosystem and highlight their capability for development, deployment and management of leading transaction solutions. They wanted to show banks a use case and how easily it integrates into customer’s lives. To achieve this, we created a vignette following a bank executive with his phone at the center of his daily life. An original script and compelling musical score was created. Using motion graphics we illustrate selling points, integrate product features into the footage, and unpack the phone as a central, indispensable lifeline to commerce.
“They truly are a one-stop shop. The team had great ideas and were an integral part of storyboarding and writing process.”