We turned a print ad into an on demand motion graphics promotional kit for Breakfast Television.
AGENCY By The Booth
When launching a nation-wide promotional blitz for Breakfast Television, CityTV needed a look that was both consistent between their major markets (Toronto, Vancouver, Calgary, Edmonton and Winnipeg) and major mediums (broadcast, print and online). The challenge was to take raw green-screen footage and a sample print ad, then turn them into a motion graphics promotional kit the editors at CityTV could use to produce unique and flexible television spots.
Our team quickly turned around a modular kit containing the logo, positioning line, talent vignettes, and sponsor pages. With this kit, the team at CityTV can integrate voice-over and live action footage while still maintaining a consistent, playful look.