By The Booth creates the perfect atmosphere with Sputnik
Atmosphere was the successful result of a creative collaboration with Sputnik and Vineco. Based on Sputnik’s brand direction and inspired by the product’s packaging By The Booth worked with Sputnik to create a treatment, storyboards and ultimately a commercial that encapsulated the ambience of intimate get-togethers depicted through a selection of lifestyle moments that pair well with Atmosphere wine. The final transition between the live action video and the 3D animation of the wine box mirrors that of the commercial’s smooth-flowing visual aesthetic that connects each of the five scenes. This was a creative decision executed in response to the challenge of incorporating the final shot as part of the pre-existing package. Effective in problem solving, By The Booth further proposed the solution as a way of allowing the animated asset to be readily re-purposed by Sputnik’s design team for other online and in-store signage and displays.
Whatever the mood, no matter the moment, create your own Atmosphere.