Developing an Eye for Motion Graphics

You’re thinking of making a video for your new product, company or organization but there are so many styles and approaches out there that your not sure what the next move is. The good news is you have decided to add video to your marketing plan and will be retain and converting more customers ... read more

Shaping the digital menu board experience for McDonald’s

On Wednesday, December 9th, McDonald’s opened its first standalone McCafé outlet at Union Station’s York concourse area and By the Booth was part of the video production process to get this global brand ready for launch. By The Booth was hired to create video assets for all menu board content. ... read more