Making the cut: The Match Cut
Editing can make or break a film or video. Beautiful, subtle, daring, and elegant editing impels the viewer along and paces the experience. Poor editing can make for a clunky and messy piece, taking the viewer out of the illusion. Film editing techniques can be seen through our history of outstandin... read more
Video for business: How long is too long?
We know that video is a powerful sales tool for business and with so much to say and important messages to get across, sometimes we forget our customer’s journey and habits in our efforts to create video content that communicates all the great things we can do for them. Last week we looked at ... read more
Shaping the digital menu board experience for McDonald’s
On Wednesday, December 9th, McDonald’s opened its first standalone McCafé outlet at Union Station’s York concourse area and By the Booth was part of the video production process to get this global brand ready for launch. By The Booth was hired to create video assets for all menu board content. ... read more
Top 5 video trends that will dominate 2016
Video is changing the face of business. Cisco, which publishes an annual study revealing the very near future of online video, predicts a substantial increase of online video for 2016.... read more