• Insights
    • 03.24.2016

    360° Video the new
    online ad category

Garus Booth

One of the biggest changes in online video this year is the quick adoption of 360 video (also known as VR or virtual reality). The concept is not new, but recent advancements in hardware and software accessibility has broadened its popularity and usability.

We believe 360 video is not only here to stay, but is also poised to evolve over the next few years. Content creators now possess the software and hardware needed for 360 video production, making it possible for rich visual narratives to be created using Motion Graphics, 3D animation and live action video production. 360 video distribution is also accessible to consumers. Youtube, Oculus Rift, Google Cardboard and Samsung Gear VR are a few industry leaders creating consumer hardware dedicated to 360 video.

With its integration in popular social media platforms such as Facebook, video channels, and even forms of direct messaging, 360 video has opened an entirely new category of online advertising. Viewers can now be completely immersed in a brand’s visual story. If you’re a video marketer, you should have a huge smile on your face every time you hear 360 video.

Video marketing is all about good storytelling. With 360 video, the viewer is completely immersed in a visually driven story. Companies like Gatorade and Lowe’s consider 360 video an investment and have begun the process of using virtual experiences to capture young audiences. With the media and entertainment business rising to new heights each year, catering your visual experience when targeting a younger demographic is a necessity.

In this example, Gatorade has captured a 360 video and added a layer of 3D and motion graphics to enhance immersion.

When it comes to producing 360 video, be it live action, motion graphics, or 3D animation, proper planning and testing is critical. When looking at live action video production, your subject needs to stay relatively far back from the camera rig to avoid problematic seams between each frame in post production. However, you can’t get too far away from the cameras, or you will lose detail once you downscale to your 4K output video. These are just some of the things to consider on the production and postproduction side of creating live action 360 video content.

At By The Booth, we specialize in creating all sorts of award winning video content for agencies and marketers. For more information on our cost effective video production services contact us today!

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